OUR BACKSTORY
In 2019 the Outdoor Inclusion Coalition was founded to progress the pressing questions of diversity in the outdoor industry. Through collaborative approaches, the Coalition is at the forefront of making quality recreation experiences more accessible while reshaping urban recreation to be a pathway for greater exploration both professionally and recreationally. From our backstory stems our mission: to support Pennsylvanians through programs dedicated to attracting, engaging, and retaining underrepresented populations in the outdoor industry.

ABOUT US
OUR VALUES

Facilitating and encouraging multi-sector engagement to elevate the industry
Collaboration

Connection
Elevating connections to people, place, and empowerment

Accessible Experiences
Mitigating barriers to quality outdoor experiences while nurturing care for the outdoors

Activation
Engaging community love for the outdoors while supporting in sustainable outdoor developments

Equity & Inclusivity
Progressing continually towards a more just industry and outdoor community
OUR TEAM

Marcus Shoffner
President & CEO
Marcus entered the outdoor sector upon graduation, working in the for-profit sector managing an industry trade show before transitioning to focus on city and state outdoor initiatives. Marcus relocated to Pittsburgh in 2018 and activated his skillset on a local level. Soon after, he created the Outdoor Inclusion Coalition to create a collaborative space to grow the outdoor industry and communal greenspaces.
![bio pic_mcadoo[4].PNG](https://static.wixstatic.com/media/a2b527_7dc61adb79414cecb0c11514d2f4e019~mv2.png/v1/crop/x_0,y_394,w_828,h_1010/fill/w_306,h_373,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/bio%20pic_mcadoo%5B4%5D_PNG.png)
Shannon McAdoo
Program Coordinator
Shannon has worked seasonally in the outdoor industry including stints at sleep-away camps and Universal Access Sailing facilities but comes to this position primarily with clinical training in behavior and health. She most recently applied this expertise as a Behavioral Interventionist at University of Pittsburgh, researching the long and short-term health impacts of sitting. She is eager to bring unique experience and perspective into this exciting position. In her spare time, you can find Shannon and her dog, Juno, hiking, trail running, skiing, and backpacking.